Cwic = Old English word meaning 'Alive' or 'Intelligent'.

Cwic Media is a faith-promoting message that seeks to enrich the doctrinal knowledge of all members of the Church of Jesus Christ of Latter-Day Saints, to help support young adults through teaching gospel principles that build faith and testimony, and to counter the misinformation about the gospel that abounds today.

Greg Matsen is the founder of Cwic Media. He served his mission in Mexico City and attended Brigham Young University. He and his wife have four children and one son-in-law. Greg has a strange passion for ancient history and religion and considers himself a lay LDS scholar. His children are often heard teasing him that everything is a 'temple reference'. He also loves language, mythology and symbolism. His favorite activities are sports, long-boarding at San Onofre, sailing and the gym. He believes that an authentic taco al pastor may be the original 'food of the gods'.